Early in the morning, I received several mysterious WeChat from investors. The general idea is: "Do you see the articles on the Internet today? The Health Planning Commission has banned Internet medical treatment . How do we look at this project? This is a retrogression. Isn't the country encouraging "Internet +"?......."
After reading this information, I am really speechless. I wonder if you have the ability to make a difference in right and wrong. But it is no wonder that we can look at the various headline parties on the Internet: "The Health Planning Commission: Online medical treatment is strictly forbidden to do health consultations", "The Health Planning Commission prohibits Internet-related medical treatment", "The Health Planning Commission: All online Medical diagnosis and treatment... In a closer look, these articles have successfully completed the misreading of the trilogy: stealing the subject, confusing the concept, and expanding the facts. After doing so, public opinion successfully placed the Health Planning Commission on the opposite side of Internet medical care.
Before discussing these points, let us first look at the cause of the incident. On April 10, Song Shuli, deputy director and spokesperson of the Propaganda Department of the National Health and Family Planning Commission, answered questions from the reporters of the Medical Economics Daily at the regular meeting of the Health Planning Commission, saying: "Other medical treatments on the Internet involve If you don't allow it, you can do health consultation, but you can't do the diagnosis and treatment. Of course, with the development of Internet technology, new situations are constantly appearing. We must constantly improve our policies and standardize these behaviors. We have further The information will be notified to you in a timely manner."
First of all, many media reports replaced the “Deputy Director and Spokesperson of the Propaganda Department of the National Health and Family Planning Commission†with the “Guardian Committeeâ€. Although a spokesperson for a ministry can represent the position of the ministry, the power boundaries between the two are different. "The Health Planning Commission:" The first feeling for the audience is equivalent to the official regulatory documents issued by the state (note the colon). But the fact is that there is no clear definition of Internet medical care in China, and relevant regulatory documents are still under study. At present, the relevant documents that we can trace back are the "Internet Health Care Information Service Management Measures" (Order No. 66 of the Ministry of Health) in 2009, but it is seriously out of date.
Second, the concept of confusion is also a common trick. August 21 last year promulgated the "National Health and Family Planning Commission on the promotion of medical institutions telemedicine services opinions" (State Health Medicine [2014] No. 51 paper) and the definition of telemedicine service boundaries were clearly defined, but for The definition of Internet medical care and the boundaries of services are currently inconclusive. Media reports use the phrase "prohibition of medical treatment online" to confuse the concept and equate the Internet as a service boundary. In fact, telemedicine is the remote medical diagnosis through Internet technology, and this is allowed by regulations. (It is worth mentioning that after the promulgation of Circular 51, it also encountered widespread misunderstanding and bombing of public opinion. The trick used at that time was to “avoid the lightâ€)
Finally, expanding the facts is also very useful. Director Song Shuli said two sentences in the answer, but most of the media only took the first sentence and changed the word "not allowed" to "all prohibited." And the very key sentence behind it - "Of course, with the development of Internet technology, new situations are constantly emerging. We must continue to improve our policies and standardize these behaviors. We will have further information to inform you in a timely manner." Was automatically ignored.
But unfortunately, few readers have time and expertise to distinguish the trend of public opinion. Through the above misunderstanding, the attitude of the Health Planning Commission to Internet medical treatment has been interpreted as high-pressure control, and the attitude toward innovation seems to be hostile. In fact, the author has participated in several internal discussions of the Health and Medical Committee on Internet medical care. The overall atmosphere is open and inclusive, and the general consensus is that in the face of new things, market development always precedes government regulation.
So why is public opinion misunderstood intentionally or unintentionally? There are three reasons for this: First, this is in line with public opinion expectations of the government. For a long time, the attitude of the government towards new things has always been conservative and cautious, so that when faced with new things, the first question we will think of is, "Will the government refuse to do?" Second, in the Internet Today, when medical care is so hot, there are many key problems that are plaguing everyone, such as: How to define medical behavior and health consultation? Is the primary consideration of supervision the issue of responsibility or patient safety? In fact, the relevant decision-making departments are currently exploring these issues, but the participation of the society in this process is still very low, so that out of curiosity, public opinion will seize a series of related clues, and even catch the wind. Third, what I want to say is that in today's global innovation, Chinese society and public opinion environment still have some strange hostility to innovation, especially in the medical field. Please also feel free to understand.
Finally, what I want to say is that the current balance of innovation and regulation on a global scale is the biggest challenge for the governors in the new era. In the past, not innovation will be slow, but in today and in the future, no innovation will die. So this is a serious matter.
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