The death of a young man has once again triggered public discussion and reflection on medical supervision and medical advertising marketing.
A comprehensive survey of the medical environment and medical treatment options was conducted for 16048 netizens across the country. Finally, refined data analysis was done by age, geography and income level.
We hope that from the data and analysis, the user's access to medical information and medical resources, as well as the confidence of medical care, will be presented.
Report core dry goods:
High-income people are more averse to medical advertising
If the medical advertising market is not standardized, it is the poor that are more vulnerable.
More than 80% of users boycott hospital outpatient packages, low-income groups are still "dangerous"
More than one-third of the population resists medical treatment, and the countryside is more than the city.
Large hospitals are more popular, and only 10% of users are willing to go to the nearest hospital.
Low-income people are 2.5 times more dependent on health care than high-income people.
The low-income group’s willingness to go abroad for treatment is 23%
The tendency of foreign medical programs will affect the entire medical system in the long run.
The Internet has become the first platform for medical advertising, but the elderly still care about TV.
Internet medical fraud city more, TV/outdoor medical fraud villages are more serious
People who have never experienced and heard about medical advertising fraud, accounting for 17.1%
Dependence on online medical advertising, villages and towns are 1/3 higher than big cities
More than 40% of metropolitan users say they never consider online medical advertising
In the villages and towns, the ratio is about 35%.
Young people under the age of 19 remain more optimistic about the improvement of the medical environment
Users over 20 years old, pessimism reaches 45% or more
The following is the full report:
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