Release date: 2016-02-15
The second child's new policy plus the monkey's baby piled up, another wave of birth peaks and "pre-mother" file-building boom can be foreseen to be hit. Two trillion mother-child cakes continue to ferment, allowing capital and entrepreneurs to continue to move. Whether it is the hyacinth that received 10 million US dollars of financing at the beginning of the year, or the baby tree that has been favored by big capital last year, the large and small companies in the Internet maternal and child field have launched a new round of preemption against the doctors and mother groups. However, the Internet "health health" as the last "Internetized" industry, in addition to business models, must also consider a series of issues such as policy barriers, medical systems, business closures. Everyone in the industry knows that Internet maternal and child health "must survive, must be vertical", and it is still "severe vertical", but how to do it?
Understand the needs of doctors
Throughout the world, health work in all countries has been carried out around “Healthcareâ€. Its essence is the closed-loop process of prevention, health education, diagnosis, treatment, rehabilitation and follow-up. Every link is equally important and indispensable. Nowadays, China's medical system emphasizes "medical" and "health". The "diagnosis" and "treatment" led by the top three hospitals are unprecedentedly important. The energy and financial resources are placed in these two parts. However, "prevention" and "follow-up" However, the unprecedented neglect of doctors as medical service providers has no way to take care of them. Internet medical entrepreneurship must be friends with doctors, understand the needs and difficulties of doctors, and at the same time maximize the satisfaction and improvement of doctors' needs and difficulties.
In fact, regardless of the seniority of the doctor, the demand is nothing more than three aspects: the value of sunming its own medical services; improving its academic influence; improving the authenticity of patients.
The value of sunshine is easy to understand. It is also the main starting point for most Internet medical apps. Whether it is a subsidy ranging from 3 yuan to 30 yuan, or a patient paying according to the doctor's own pricing, it is a service for doctors and patients. Being able to get the value of it, Dr. Chun Yu confidently announced that the “100-year-old million-platform doctor†program is the best case.
Academic influence is ultimately the publication of academic results. Although Internet medical APP can generate a large number of doctor-patient communication data and can collect a large number of physical data through wearable devices, the structuring of these data is for non-medical professionals. However, it is extremely challenging. If there is no doctor's subject design, even “big data†is difficult to have “usefulâ€.
The patient's authenticity effect is in terms of the "laboratory efficacy" of the inquiring medicine. It is also the most effective aspect of the connection and communication properties of the Internet. Through doctors' questions and answers, doctor reviews, video missions, online programs, etc. Build interactions between doctors and patients, and achieve long-term follow-up of patients through fragmentation time, thereby improving the effect of disease control in the real world.
Be a doctor's "clairs, windy ears"
Everything that does not rely on the value of the doctor's service is based on Internet medical entrepreneurship.
For super-busy departments such as maternity, Internet medical products should help doctors to complete tasks that are difficult or impossible to achieve before the Internet. There are 280 days in the whole pregnancy, and the number of birth inspections is only 13 times. For the 260 days other than the birth inspection, limited to time and space, the doctor's situation on the pregnant mother is basically a black eye. The Internet APP can very easily collect the data outside the hospital. The remote wearable device can also check the blood pressure, blood sugar and other pregnancy tests at home. The data will be automatically transmitted to the hospital through the mobile phone, and the doctor will assist the judgment. In addition, pregnant women can also ask the doctor or customer service at any time through the mobile APP, saving the hard work of the hospital.
The obstetricians in Europe, America, Hong Kong and Taiwan are all "specialized doctors". The process and results of each birth check are carefully grasped. The whole process is accompanied, and the non-productive doctors can even refuse to give birth to pregnant women. However, the 100,000 maternity doctors in China have to serve nearly 20 million pregnant women, only a very small number of pregnant mothers can enjoy the "white powder price" VIP doctor service. Internet medical products can be structured to record fragmented information during pregnancy, and relatively complete presentation of pregnancy health records for the reference and judgment of each doctor. Through a reasonable operating model, Internet products can completely use the "cabbage price" to provide the "white powder service" of the doctor-level to the pregnant mother, thus reducing the health risk of the pregnant mother to a certain extent.
With the full opening of the second child, the risk of high-risk maternal age is also growing. The problems of high blood pressure and high blood sugar combined during pregnancy can also be monitored and guided daily by Internet APP and remote transmission equipment, which provides a possibility for doctors to grasp the changes of pregnant women's condition in time.
Go to the offline department
Recently, the investment climate of the Internet maternal and child health field has been transformed into the demand for the transformation of the traditional industry's own business strategy, and the “graded diagnosis and treatment†policy gradually implemented by the state, including the “normal delivery†of some provinces, has entered the grassroots first-dialysis directory and further improved. The importance of the offline layout.
The nature of medical health cannot be separated from face consultation and detection. It is impossible to rely solely on Internet online services. It must cooperate with physical service points to truly realize the closed-loop service of medical health. The “Internet hospital†encouraged by Dean Duan Tao is the best case for the Internet to enter the department. Only when the Internet is organic and ingeniously connected and in-house and out-of-hospital, the solution that can actually solve the doctor’s “prevention†and “follow-up†needs to be able to float. Out of the water, and thus reduce the number of outpatient visits without sacrificing medical efficiency, and ultimately renew the vitality of Internet maternal and child health care.
Source: Laifu Net
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