In addition to the competition of the traditional e-commerce online field in this year, another major feature is the fierce competition in the mobile application scenario and mobile payment under the online, which is mainly launched by Alipay. The offline Alipay wallet wallet is 50% off, and the supermarket is instantly built into a vanity fair with “rich money is willfulâ€. For standardized e-commerce products, the targeted subsidy model can achieve good results, that is, the user is obtained, the traffic used by the product is also obtained, and an unprecedented brand and scene application promotion is carried out.
However, for mobile medical care , this is a non-standardized service itself, that is, depending on the specific diagnosis and treatment of each patient and the professional diagnosis ability of the doctor, the diagnosis and treatment plan and the medicine are also different. Can the industry be completely subverted for the trend of mobileization? On the one hand, it is a huge market in the future of mobile medical field, that is, the user experience based on Internet and mobile will be from the current payment, information and entertainment. The market has gradually expanded to areas such as health and living. On the other hand, the current liberalization of the medical industry is still not large. Considering the safety of the industry, further mobile Internet trial and error is needed.
So, in this case, the Internet company said that the subsidy model is good, can finally win the medical and mobile health market? For the subsidy war between the taxi and the fast taxi, for the e-commerce shopping and payment subsidies In the war, everyone has become accustomed to it, but for the medicines and related health services, can the subsidy model mobilize the enthusiasm of patients? Moreover, there are several problems in the hospital and medical market, patients and so on.
For the Internet subversion in the mobile medical field, there are mainly several points:
One is the mobilization of the diagnosis and treatment of the disease, that is, the patient can directly connect with the doctor through the intelligent mobile terminal to obtain professional advice on diagnosis and treatment; one is the Internetization of the hospital process, that is, the registration, outpatient, examination and drug taking of the hospital. All the procedures are Internet-based. Of course, this requires a very close cooperation with the hospital. Another is the medical e-commerce model. From the spring of 2014, CITIC 21st Century won the first “third-party online drug sales pilot qualification certificate. "In September, six ministries and commissions jointly issued a document to release the control, and the medical e-commerce market began to boil.
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