[Inventory] Six major losses in the mobile medical industry in 2016

The mature model of the mobile healthcare industry has not yet emerged. Most of the companies are in the exploratory stage. Then, at this moment, you are feeling the desperate weakness of “the road is long and the way to repair it”, or do you have the exploration and struggle of “I will go up and down”?

According to rough statistics, there were more than 80 cases of mobile medical enterprise financing in 2014, which is nearly three times the total number of financing cases in this field in the past five years. The total financing target is close to 700 million US dollars, twice as many as the sum of the previous four years. . By 2015, in the first half of the year alone, the total amount of venture capital investment in the domestic Internet medical field reached 780 million US dollars, exceeding the total amount in 2014, and a large amount of basic influx into the mobile medical industry .

2014 is often seen as the year of mobile medical spawning, and in 2015 it has continued to triumph and the situation is good. At one time, there were as many as 2,000 domestic mobile medical apps, but by 2016, these emerging applications were interfered with by the common problems of homogenization, single function, and high coincidence rate. The profit seems to be far away, and the insiders could not help but feel: Very lively, the exit is very lonely. So, does this mean that the winter of mobile medical care is coming? The benevolent person who sees this problem sees wisdom. But in this industry, there have been a few big things happening this year, which has made the practitioners more rational and mature.

Liu Qian of the Unicorn Studio once mentioned a few major events in the mobile medical industry in 2016 at a conference. Xiao Bian is very touched. In this article, I will look at the major losses in this field in 2016.

First, accidentally turned into a trafficker 2.0

On March 2, 2016, the Beijing Municipal Health and Family Planning Commission issued a notice prohibiting doctors from cooperating with commercial companies to register plus. Even some hospitals in Beijing require doctors to uninstall the commercial company's APP. Some doctors have begun to contact some Internet medical companies that provide appointment registration services, and require their related services to go online from relevant APPs. For a time, mobile medical companies with “experts” and “experts” as market entry points and even core businesses are faced with shocks and transformation choices.

Registration is the earliest and most popular service model for mobile medical care. There are few early mobile medical competitors, and the accumulation of resources based on registration-based services is easy to achieve success. However, with the intensification of competitors, the operating models of enterprises are similar. Most enterprises need to solve the problem of profitability in the registered business, so that they can't be turned into “sellers 2.0” in the process of exploring profit. The specific implementation method is to take advantage of the rest of the experts. The time is extended to the clinic, but the doctor is using the hospital's resources in the hospital clinic where he works during his working hours. This method is equivalent to the policy of the edge of the ball, in a gray area, a paper notice by the Beijing Satellite Commission to turn it into illegal trading.

After the announcement of the Health Planning Commission, many large hospitals have also opened their own official WeChat platform to provide patients with appointment registration services. For mobile medical companies, competition has increased, and simple appointment registration has become more and more important. Difficult to retain users, many companies have reduced the weight of registered business and explored more possibilities.

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