Recently, the third-party data service platform Talking Data released the "2015 Mobile Medical Industry Data Report". According to the report, as of April 2015, the mobile medical user scale was 90 million, and the mobile medical market still has a large room for growth. At the same time, horizontally compare various types of O2O applications. In the past six months, mobile medical coverage has increased by 208%, ranking first in all areas of O2O. On the one hand, there is a huge demand for mobile medical market and a growing user scale, but on the other hand, the utilization rate of mobile medical applications is low and the frequency of users is low. Behind the two seemingly contradictory phenomena, although the disease itself is a low-frequency sporadic event, the patient will only use the mobile medical APP when he or she needs to see a doctor or consult, so there is a certain reason why the mobile medical APP uses the low-frequency state. However, the deeper exposure is the general predicament faced by the development of China's mobile medical APP market.
First, the function is similar, and the homogenization is serious. At present, the number of mobile medical APPs that have passed various certifications in China has reached more than 2,000, but most of the APPs are similar in content and function, mainly focusing on appointment registration, consultation consultation, information literature, medical services and so on. Among them, the appointment registration APP accounted for 31.3% of the total number of APPs, the consultation consultation APP accounted for 30.3%, the information literature category APP accounted for 16.2%, and the medical service APP accounted for 12.1%. The market homogenization phenomenon is very serious, and consumers are difficult to distinguish Authoritative and credible, so mobile medical apps are relatively small to download and use on the consumer side.
Second, the platform is uneven, and privacy is difficult to guarantee. The construction of the mobile medical APP platform is mixed, most medical resources are difficult to verify, and the doctor's qualification information is incomplete and irregular, resulting in patient distrust. At the same time, due to the proliferation of privacy leaks in the Internet era, patients are generally worried about the disclosure of personal health and privacy information, and mobile medical APP has not yet provided exact guarantees and effective practices in this respect.
Third, the absence of laws and regulations, the risk factor is large. At present, China has not yet introduced the relevant laws and regulations regarding mobile medical industry, medical disputes and other risks and disposal of mobile medical industry that may arise is not clearly defined, resulting in the use of mobile medical risk factor in patients with APP increases, thus affecting the enthusiasm.
As the government continues to promote the reform of public hospitals and the improvement and regulation of relevant industry laws and regulations, the external environment used by mobile medical APP will be optimized, and the reduction of risk coefficient will gradually dispel the patient's doubts. But the more critical and more important is that mobile medical applications must be trained in their own "internal skills." Only when the mobile medical application itself continues to carry out reforms and innovations can it make full use of its advantages and potentials and truly solve the problems of the traditional medical industry in China. So, what does a mobile medical app want to do in the highly competitive mobile medical market and grow? The author believes that you can start from the following three aspects to find a way out.
The first is to seize the pain points of users and enhance the user experience. China's traditional medical care has always been criticized. The main problems are the “three long and one short†in the hospital, the small disease crowding the expert number, the difficulty in registration, the difficulty in pre-diagnosis, and the wrong number. These are undoubtedly the pain points of users. Seize these pain points, locate the core functions of APP products, actively integrate resources, and create a good user experience, which not only facilitates patient visits but also creates value and market for mobile medical APP.
For example, in order to solve the problem of difficult registration registration, the micro-medicine APP saves the patient time before the registration link is sent to the hospital for treatment. It has been greatly welcomed by many patients, and the mobile user scale has maintained rapid growth and coverage. In order to help people understand their own diseases before the clinic, Dr. Chunyu saves the people who do not need to go to the hospital to save the capital of the hospital, reminds people who need to go to the hospital to go to the hospital, and opens up a “light consultation†mode to achieve optimal allocation of industrial efficiency. To avoid waste of resources, accumulate a large number of mobile users and still grow rapidly. The Family Doctor Online App helps patients find the most suitable doctors, set up the “Find a Good Doctor†section, recommend doctors from all over the country according to the needs of users, and provide online expert appointments, hospitalization arrangements, and consultations. Appointment and other green channels to solve the problem of difficult medical treatment, the mobile terminal downloads ranked second in the country in the same industry.
The second is to enhance user stickiness and accumulate data resources. Increasing users' stickiness to products is an important factor in determining the sustainable development of mobile medical apps. In the mobile medical field, user data is a very important competitive resource. Accumulating more data resources will have more voice and competitiveness, and more innovations in commercialization. Therefore, mobile medical enterprises should fully exploit the deep-seated needs of users in the APP operation process, understand the user's psychological and behavioral patterns, enhance user participation and enthusiasm by virtue of software and hardware, enhance user stickiness, and accumulate rich user data in the process. Resources.
Our medicinal synthetic polyisoprene gasket for injection does not contain any substances that can easily produce pyrogen. We now use a unique technique to add cytotoxicity to the routine test of butyl rubber stoppers such as pyrogen, hemolysis, acute systemic toxicity test and so on. Systemic injection test and intradermal stimulation test have been used abroad for many years.Our good puncture resistance ensures the minimum rate of chip drop during the puncture process and our good self-sealing performance can guarantee no leakage during using process in hospital.Also,good retention of puncture device ensures that there is no needle slider and needle drop in the process of hospital use.
Isoprene Gasket, Medical Synthetic Isoprene Gasket, Pharmaceutical Polyisoprene Disc, Pharmaceutical Synthetic Disc, Gasket for syringe, syringe piston, syringe rubber
SUZHOU CRH PHARMACEUTICAL TECHNOLOGY CO.,LTD , https://www.crh-health.com