How to revive Chinese fragrant pear?

The world's fragrant pears look at China, and Chinese fragrant pears look at Korla.

Korla Fragrant Pear is an ancient local breed that has been cultivated for more than 1,300 years. Korla fragrant pear has become a local specialty product with its unique quality and strong regional characteristics. From a geographical point of view, Korla is on the edge of the desert in the northwestern border of China. However, with the help of the "Pear" card, it has long been famous in China and abroad.

After more than 30 years of development, the Korla fragrant pear industry has steadily expanded its planting scale and continuously increased its output. It has basically formed a characteristic industrial system and has become a major source of local farmers' income and export earnings.

However, from the perspective of production and sales in recent years, the Korla fragrant pear industry has entered a low-speed development stage from the past high-speed development stage. Since 2012, the Korla fragrant pear industry has continued to slump, market conditions have been worse than expected, and even oversupply has occurred. The fragrant pear domestic market is relatively flat, taking goods is slow, and sales are slow. Although the sales volume has increased, the sales price has declined and it has gradually become polarized. For example, in 2015, the premium pears with better quality can be sold for up to RMB 8/9 per kilogram, which is the same as in 2014, while the prices of sweet pears in the medium level have dropped significantly, only RMB 4,5 per kilogram.

What makes the Korla fragrant pear industry worse?

What should you do as a fruit trader?

With the idea of ​​reviving the Korla fragrant pear industry, Yu Huiyong, one of China's largest fruit chain companies, and Dr. Lu Mingxiong of Chiayi University in Taiwan initiated a dialogue.

Yu Huiyong: The founder and chairman of Baiguoyuan, founded China's first truly fruit chain store in 2002. At present, it has developed more than 1,400 fruit franchised chain stores. People are called "China Fruit Chain King."

Lu Mingxiong: Professor of Department of Horticulture, Chiayi University, Taiwan, has presided over the research and promotion of citrus citrus and pear industry competitiveness in Taiwan. He has a deep research on the fruit industry and is known as the father of fruits in Taiwan.

1. What should be done if Korla's regional brands are affected and quality deteriorates seriously?

Yu Huiyong: Professor Lu, Korla fragrant pear is the most characteristic fruit in China. It is also famous in history. It was once a jewel in the fruit industry.

However, in recent years, the situation has been deteriorating, even to the point where Korla fragrant pears cannot be sold. The problem in the past was that the brands were chaotic. Regardless of whether they were of good quality or poor quality, whether they were produced in Korla or produced in Aksu, everyone played the Korla Fragrant Pear brand and it was an impact!

Now the city government has made great efforts in brand planning. It is the government that has come to promote the commercial brand, the Peacock River, which is very wise! Then we have cooperation with the government. In the two years, it is definitely not just the problem of branding. We have found that the fundamental problem is that the overall quality of Korla fragrant pears is declining and quality deterioration is very serious.

This industry, the government is also very much hope to revive! You see, what are the reasons for the decline in overall quality and degradation? Then, is there a way to solve it? How much difficulty is estimated! How long will it take to recover?

2. The fragrant pears are extremely regional and the problem of quality degradation can be solved in two to three years!

Lu Mingxiong: In fact, I have a preference for Korla fragrant pears, just as I have a unique preference for not knowing about fire. When I came to China for technical exchanges in 1995 and 1996, I got this fragrant pear and Korla fragrant pear, so I said, “This is the best pear I've ever tasted.” It is our northern region. The white pear was selected by natural crossbreeding with Western pears. Its characteristics are of course nothing to say about this meat quality, aroma, etc., so every time I come to the mainland, our Ministry of Agriculture will send me this Korla fragrant pear.

Our conclusion with the Ministry of Agriculture is that they believe that only those produced in the Korla area are real pears. Even the quality of Aksu's fragrant pears could not be achieved. Even many of their mainland experts and scholars got the so-called Red Soil Plateau and even stole in Japan to grow, and they could not show the true Korla fragrant pears. Therefore, it is a species of pear that is very unique in its area.

Of course, such a good variety, then I have not been to Korla for a long time, because I once specially asked the Ministry of Agriculture to arrange for me to go to Korla to see the production of fragrant pears. The natural ecological environment that it needs to produce is very narrow. The problem of windbreaks, the problem of grass cultivation, its soil quality, its water source! Because the water of the Kongque River is clean, she can produce a very high-quality pear. Well, I was on the spot to see Singapore installing pears on the other side. I thought this was a high-priced item. Because Singapore can afford to sell at a high price, this pear is definitely a Korla special product we speak of.

As for the reason you say that quality is declining, and quality cannot be grasped, it is of course necessary to go to the scene to understand, consult, and interview; the problem is certainly there, but why is it possible to produce high-quality products? Why now? Can't you? If this is the main reason, then this method of solving the problem will come out! Therefore, it is not impossible to solve the problem, but to say, how can we create an excellent orchard environment in the past, and then not abuse the nitrogen fertilizers that are required for production; because at the beginning, everyone certainly sought production and put too much nitrogen fertilizer, causing an imbalance in nutrition. As for the methods of cultivation and management, in fact there must be more experts to provide these services. We only have to read it again and then communicate with them more. We will come up with many solutions. As for this method, we do a few points and do a few orchard improvements. In two years and three years, this problem can definitely be solved! Because we are all, where must the problem first find out, find out the real problem, how do we have to overcome this issue, the correct method is certainly there, not no, I think this is very easy to do.

Yu Huiyong: If so, Prof. Lu may still want to invite you to visit you personally to help you with the pulse, diagnosis, and help to work out plans to restore quality! Be sure to call on you!

Lu Mingxiong: Because I also think that I still have a personal preference for Korla fragrant pears. I am willing to! In the past, the Ministry of Agriculture deliberately arranged for me to go. It was very hard at that time. There was no airplane. We had to take a train to run for a day, and when we arrived in Korla in the evening, we said that the time was very hard and there was a lot worse than the current traffic.

3. The plan to revitalize the industry will be realized soon!

Yu Huiyong: I hope that you are invited, and then we will find some domestic, together, all aspects (experts), we went to the site for an in-depth inspection, and then propose solutions! If the expert group can propose a solution, I am willing to spend a lot of investment, manpower, financial resources, and material resources to cooperate with the government to recapture this industry.

Lu Mingxiong: This is what we talked about. Her market is very big, but if there is no good quality, there is no way to continue forever. We want to say, a good thing, how can we let it regenerate again, what we say Rebirth! I checked the climate conditions in Korla. Her biggest advantage is that the amount of rainfall is very small, but there is no shortage of water! You are looking for this kind of place you can't find, only in that kind of place, with his original ecological environment, with our more modern technology to invest, I believe that one or two years will be able to realize the rebirth of quality.

One reborn. Rejuvenate the Korla fragrant pear industry. Where is the road? After reading the dialogue between Yu Huiyong and Lu Mingxiong, I believe that the fruit industry people will be somewhat touched. Under the severe current domestic fruit crisis, how to solve the fundamental problems of fruit industry development will become more important than ever.

As the Chairman of the Brand Consulting Group of the Fulai brand and the leader of the Brand Agriculture Research Group of the Renmin University said: “The development of the brand agriculture must be one for entrepreneurs and companies, and the other resources are zero if there is not a good corporate leader. It is very difficult for the government to promote it.

There must be good leading enterprises to drive the development of the entire industry. Only in this way can the industry truly become branded and go global in order to achieve high added value and sustainable development.