With the popularization of smart phones and the rapid development of mobile Internet, mobile e-commerce has taken shape and has broad development prospects. At present, China's mobile medical APP has reached more than 2,000 models.
This is the latest conclusion of the 2014 China Pharmaceutical Internet Development Report released by the China Medical Materials Association.
Longyan, president of the Pharmaceutical E-Commerce Branch of China Pharmaceutical Materials Association, said in the report of the representative association that from the perspective of the scale of mobile medical APPs, it is not far from the Chinese residents to use mobile phones to see a doctor. The scale of China Mobile's medical market will reach 12.53 billion yuan in 2017.
Mobile medical APP broke out
With the rapid development of mobile Internet technology, online doctors and other obsolete, in order to better close to patients, mobile terminals have emerged a wide variety of mobile medical apps, and also bring people's lives to earth-shaking changes.
The so-called mobile medical APP refers to medical applications based on mobile terminal operating systems such as Android and Apple. It is mainly divided into five types, including medical products and e-commerce applications, such as applications for providing drug introduction and purchasing services, such as Pocket Pharmacy, No. 1 Pharmacies, drug networks, etc.; to meet the needs of professionals to understand professional information and query medical reference materials, such as medical time, medical literature, white angels open class, etc.; to meet the needs of seeking medical consultation, such as Chun Yu doctor, doctor, easy Consultation, appointment registration and guidance, consultation and comment service platform, such as registered butler, registered number, micro-medicine, etc.; sub-function products, such as recording the female physiological cycle of "big bang", measuring heart rate "heart rate zone", etc. .
The explosive growth of mobile medical APP is inseparable from the development of mobile Internet technology and the medical environment in China.
According to the report, as of June 2014, the number of mobile Internet users in China reached 527 million, and the scale of mobile Internet users has exceeded the scale of traditional PC netizens. In the first half of 2014, the mobile phone payment user's size increased by 63.4% for half a year. The combination of mobile online payment and consumer life has expanded more application scenarios and data services, and has also promoted the rapid development of mobile-side business applications. The scale of mobile phone shopping increased by 42.0% year-on-year.
In Longyan's view, the development of mobile Internet is based on medicine, allowing users to integrate medical services into their daily lives anytime and anywhere: more medical materials can be stored in mobile phones. Location-based services (LBS) can recommend nearby medical points and achieve a more personalized health service. Mobile phone sensor technology can collect physiological parameters and provide new solutions for medical health services. At the same time, it also provides technical support for pharmaceutical companies to carry out more abundant health services, and the adhesion with users is enhanced. As people's awareness of mobile health deepens, mobile medical applications will become more and more popular.
The report shows that the scale of China's mobile medical market will reach 3.01 billion yuan in 2014, an increase of 26.8% over 2013. In 2017, the scale of China's mobile medical market will reach 12.53 billion yuan.
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