Medica, the world's largest medical exhibition, is an all-encompassing comprehensive exhibition. Not only large images, life information, rehabilitation, but also the most popular in vitro diagnostics. Among the 18 pavilions in Medica, Halls 1, 2 and 3 are all IVD pavilions, and the importance is evident. The medical captain has been participating in Medica for more than ten years, and he has the honor to witness the process of the Abbott, Roche, Siemens, Thermo Fisher and other giants from the show to the gradual fade from 2000. Nowadays, these giants disappeared without a trace on this stage. Which companies have set off their flags? Please listen to the medical captain, welcome to shoot bricks!
The IVD giants disappeared one by one in the sea.
In 2003, the medical captain first went to Medica, the world's largest medical exhibition. It was also the first time that Mindray set up a booth in Hall 10 (Life Information and Ultrasound) and Hall 3, which represented her journey in the IVD international market. At that time, the inspection hall giants were basically there, and here, the medical captain had the privilege of focusing on learning from the giants and benefiting a lot.
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Roche's position in Hall 2 is the largest, especially style and tall, which is the main reason why Mindray left Hall 3 and marched to Hall 2: to be compared with Roche. Roche has been insisting that it will not disappear until 2006/2007.
Abbott was the first to withdraw from the giant. I remember that he was no longer in any exhibition hall in 2003. It was amazing to set up a temporary house display on the open space outside the exhibition hall, but it was gone for two years.
At that time, Thermo Flying's booth was also very large. At the end of Hall 1, there was a biochemical instrument. A grandmother was very responsive to my question and very friendly.
After the acquisition of Bayer Diagnostics, DPC and Deling in 2007, Siemens once built a huge booth (about 1000 square meters) in Hall 10, showing all the large images and in vitro diagnostic products. The results proved to be unsuccessful: inspection products It's totally different from the big video equipment.
Olympus, Heathmecon and BD all appeared in Hall 1, and Heathmecon insisted on it for a longer period of time. As he acquired most of the European agents for direct sales, the necessity of attending the Medica exhibition. It is greatly reduced, then it leaves, and then there is no more then...
Companies with a volume of $50 million to $100 million
Raised the banner
The IVD pavilion without the giants is actually not lonely. Many companies are still willing to invest here. Mind is one of them. Starting from 18 square meters in 2003, the annual booth area is expanding, showing the growing image to customers. The peak appeared in 2009/2010, and the booth was close to 100 square meters. After that, the scale of control began to drop to about 60 square meters. It was still difficult to give up the discussion of whether or not to continue exhibiting.
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Menarini, Italy is a comprehensive company that manufactures medicines and equipment. In addition to having a well-established sales network in Italy, it has its own direct sales team in many Western European countries and is a good partner. Working with such a large company, it is difficult to open the gap from the top of the headquarters and from the local countries is a good choice.
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Poland's Cormay Group, a manufacturer of blood cells and biochemical reagents, has successively acquired Swiss blood company Orphee, Irish biochemical company Audit, and integrated an Italian company to board the Polish stock market. Later, because the integration was unsuccessful, the boss was expelled from the board of directors and still seeking to sell. It seems that the acquisition is very cool and the integration is difficult!
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