On the 18th and 19th, Ali Health, Drip Trip, Surgery Appointment O2O platform " Medical Doctor" joined forces with medical institutions to launch the "Drip Doctor" charity event. In Beijing, Shanghai, Hangzhou, and Nanjing, users can call the “Drip Doctor†through the “Drip Trip†App. The nearest “Drip Doctor†will come to the clinic for the first time and give away the free Ali. Health kit.
The new diagnosis and treatment model, which is known as the goal of “revitalizing existing medical resourcesâ€, can subvert the current dilemma of “three minutes to see a doctor for three hours†in a large hospital. How far can mobile medical care, which is increasingly penetrated by the Internet, go?
1000 people call doctor on the first day
According to preliminary statistics, more than 2,000 people in four cities called doctors in two days, and there were more than 40 single-door consultation services. Ali Health and Didi Travel explained that there was no doctor visit after the call, mainly due to several situations: the distance between the user and the doctor exceeded the coverage of the activity; the doctor required by the user did not have a corresponding department for the activity; the doctor It takes a while on the road, and the consultation time is longer. The amount of work that can be completed in one day is limited.
Ni Jianwen, vice president of Ali Health, said: "The reason for launching this project is firstly to address the current difficulties in medical treatment and long queues in public hospitals. There is a huge demand for on-site medical care. Secondly, community health service centers and hospitals with family medical qualifications fail. Fill all the medical needs of the door.†Ni Jianwen said that the patients served by Drip Doctors are mainly elderly people, children and people with limited mobility. The selected cooperative hospitals all have on-site medical qualifications. The doctors selected also have surgeons. general practitioner.
As an active participant in the event, Hu Dayi, a cardiovascular authority in China, said that he is very happy to participate in this kind of Internet service. At present, most of the doctor resources are “squatting†in large hospitals, and medical resources are highly monopolized. It is difficult for patients to find doctors, and it is difficult for doctors to practice more. The “Send a Medical Visit†campaign frees up the resources of doctors and makes it easier for patients to find specialists.
Actually, the concept of grading diagnosis and treatment
Some experts and industry insiders applauded the “Drip Doctorâ€. Shao Zhiqing, deputy director of the National People's Congress and the Shanghai Economic and Information Commission, said that the emergence of “Drip Doctor†indicates that the thinking and model of Internet+ is being applied to the medical field in depth, and may change the problem of “difficult to see a doctor†for a long time. .
Qin Xinyan, a well-known private hospital and director of the Family Medical Group, said that the Internet is a useful supplement to traditional medicine. Internet means can facilitate the establishment of liaison between doctors and patients, combined with offline treatment, follow-up follow-up. Wearable devices and tools can also be used to shorten the distance between doctors and patients.
In fact, “home medical care†is not new, and it is relatively mature in Europe, America, Singapore, and Japan, and even covers medical insurance at the national level.
In the eyes of some industry insiders, whether it is traditional medical mode or Internet medical care, it is to help patients, and doctors should learn to embrace new things.
In Hu Dayi's view, Internet medical care is not through the Internet, but through the Internet to facilitate both doctors and patients. He believes that the development of Internet medical care is the general trend, and the traditional medical model must be changed. At present, the biggest problem with traditional medicine is that patients are difficult to see a doctor and doctors are tired of seeing a doctor. With Internet medical treatment, patients can easily find the experts they need, and doctors can have more opportunities to practice more.
Zhu Siquan, director of the Beijing Tongren Hospital Cataract Center, believes that an important feature of the “Drip Doctor†on-site service is that the doctor at the door can make a preliminary judgment on the patient's condition and then make the next medical treatment arrangement accordingly. This is actually a concept of graded diagnosis and treatment. The Internet is a means to help patients with scientific medical treatment, reasonable medical treatment and graded diagnosis and treatment. At the same time, it can also avoid unnecessary waste of medical resources and promote medical reform.
"In the Internet + era, if you don't embrace this new thing, you will lose the patient and lose the market." Professor Chen Shiyi, a famous sports medicine expert, said that doctors answer and consult patients on the Internet, which is generally beneficial and positive. First, it broke the limitations of the practice location, and second, it increased the income and status of doctors.
Will it increase the tension in medical resources?
Some experts have raised concerns: Will medical resources that were originally scarce become more tense after doctors take time out of service?
Ni Jianwen believes that whether "home medical care" will affect the efficiency of service provided by the entire medical institution is difficult to draw conclusions. In terms of efficiency allocation, public hospitals are full, private hospitals are often not satisfied; large hospitals are full, and community hospitals are dissatisfied. There is an imbalance in medical efficiency itself. "What we want to try is whether we can change the status quo by means of the Internet. Ali's health business plans to start from the medical, medical, and insurance sectors, and doctors come to the door is a direction of medical home." Ni Jianwen said.
In the eyes of some experts, the new business model of “Drip Doctor†is still doubtful. Professor Cai Jiangnan, director of the Center for Health Management and Policy of China Europe International Business School, believes that Internet + medical care can play a role in improving the treatment process and experience, but more is to get services offline.
Some experts believe that the first aid can be called 120, the door to the group such as the elderly can not move, disabled, chronic diseases, generally not so urgent, this need can be replaced by an appointment, does not necessarily require a doctor to quickly ride the door, The nurse can take a needle and rehabilitation guidance. Considering that the resources of doctors in China are inherently tense, the resources of experts in large hospitals are even more tense. It is the most economical and reasonable for patients to go to the clinic for medical treatment. In addition, on-site service is definitely high-priced, now you can burn money first, not let patients spend more, what to do in the future?
Some experts believe that the "Drip Doctor" not only tests the wisdom of the government "putting", but also tests the wisdom of "management." Shao Zhiqing believes that "Now we have explored the implementation of Internet + rental, Internet + medical, and then we must innovate to achieve better Internet + supervision, which needs to be further explored in practice."
Qin Xinyan believes that in the development of Internet medical treatment, some norms and standards may need to be issued in time, such as the protection of patient privacy and the inability to continue medical treatment on-line to prevent delays in medical disputes.
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