In 2016, the performance of mobile medical care is a terrible test paper?
Investors say that we don't invest in mobile medicine , this thing is not reliable; entrepreneurs say that I am doing medical information , not mobile medicine; doctors say that mobile medicine without subsidies is a display; patients say how to call mobile medical, can Hanging up the expert number, do you still spend less on medical treatment?
Two years ago, everyone was rushing to wear a hat for mobile medical care. Two years later, it was too late to avoid it. When everyone feels that the current medical system is not satisfactory, they are very wary of medical innovation. When the Internet swept through traditional industries, everyone agreed that medical care was an exception.
1. Mobile medical into the winter?
The Beijing Health Planning Commission forbids mobile medical APP to intervene in public hospitals to make appointments. The Wei Zexi incident has dealt a heavy blow to Baidu and other companies engaged in online medical advertising business. CFDA called for the exclusive supervision of Ali Health's electronic supervision code and third-party platform drug online sales. Business, O2O star project drugs to force the guilty and closed, smash hit medical e-commerce business difficulties, first-line mobile medical companies such as good doctors, medical treatment 160, seeking medical advice, etc. have burst out of negative news such as layoffs, many Mobile medical companies are facing financial disruption due to inactive users and unclear models. Zhang Rui, the mobile-sports standard-bearer, has passed away? ?
The above is not a fake, but there is another scene in mobile medicine.
Despite the notoriety of the money-burning subsidy, it is estimated that the actual financing of China's mobile medical care between 2015 and 2016 is only $3 billion, while the company that dips a taxi has more than $7 billion in financing. It is more than 10 billion yuan. The medical market is larger than the travel market and has higher profits. The current financing and money-burning situation is actually not excessive.
In the large number of angel rounds and A rounds of small project financing difficulties, there are still projects such as Ping An Good Doctor, Fun Hospital, Si Pai Network and Xin Yi International to complete tens of millions of dollars or even hundreds of millions of dollars in financing. On the one hand, small companies lack money to wait for, and on the other, they set up a large number of venture capital funds that focus on medical care due to asset shortages. Capital projects have never been unambiguous for projects with clear business models or technical and user barriers. The industry is not short of money, lacking investment confidence and direction.
Compared with last year's enthusiasm for pulling users to subsidize, 2016 mobile medical services are much more practical. The number of downloads, the number of users, and the daily activities are no longer the focus of attention. The main service of medical consultation is to expand the service, and the combination of online and offline services has become a consensus. The management of chronic diseases focuses on the combination of offline institutions and intelligent hardware. The intelligent hardware is upgraded from the consumer level to the medical level. The innovative projects of medical artificial intelligence and medical big data mining are also emerging. While business models and earnings prospects still need time to prove, the notion of creating medical value and medical efficiency has become mainstream.
For the mobile industry, which has only appeared for a few years, some impetuous and foam in the early days are very normal. Mobile medical care has the same problems as other Chinese-style entrepreneurships, such as following the trend, falsifying and burning money. It is inevitable that the tide will retreat to leave a feather, but the entrepreneurship itself is an adventure of nine deaths. Too much attention will only make you ignore the gold buried under the sand. From the performance of the past two years, the entrepreneurs have handed over a qualified answer sheet, at least let us know which roads are not going. If someone does not agree, it can only be said that everyone is too disappointed with the medical system and the value of mobile medical care is too high.
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