In the entrepreneurial upsurge of mobile medical care , there are many entrepreneurial projects for doctors, such as online consultation, learning tools, medical videos, communication communities, mobile flying knives, and so on. In medical services, the group of nurses who play an irreplaceable role with doctors are often ignored by entrepreneurs.
According to the Health Statistics Committee's "Statistical Bulletin on the Development of Health and Family Planning in China in 2015", as of the end of 2015, there were 3.039 million practicing (assistant) physicians and 3.241 million registered nurses. Compared with 2014, the number of registered nurses has increased by 237,000, and the number of nurses has exceeded the number of doctors. According to reports, in the next step, China will vigorously develop a team of nurses. By 2020, the total number of nurses nationwide will reach 4.45 million, compared with 1.21 million new nurses in 2015; the number of nurses per 1,000 population will reach 3.14. The number of nurses engaged in nursing work at the grassroots level reached 1 million.
The “Nurse Notesâ€, which went live at the end of 2013, aimed at this large group of nurses, which mainly includes “Nurse Study Notes†WeChat public number and independent APP. Previously, nurse notes have been seeded by individual investors Chen Chi and Lenovo Star.
The overall color of the nurse's notes is red and white, and the start can be said to have caught the WeChat bonus. The founder and CEO of the nurse notes, Mai Zhihong, introduced to Yiou, who started his personal website in high school. After three years of faculty experience in the nursing profession of Kunming Medical College, he returned to the hospital as an operating room nurse. In the process, Mai Zhihong intentionally and unintentionally sent some of the exam papers he had accumulated to the WeChat public account. Due to the practicality of the content and the grounding gas, Mai Zhihong's nursing study notes are being paid more and more attention by the nurse group.
Starting from his own nurse profession and several years of experience in the nursing industry, Mai Zhihong pointed out that nurses have the following main pain points: poor working environment, low income, long working hours, and less personal time...
According to Mai Zhihong, the development direction of the nurses' notes in the vision should run through the nurse's entire career, from nursing students, interns to nurses, to nurses with years of experience, to growing up as directors, etc. Relevant knowledge and services can be obtained from the platform.
The nurse notes take the media business as an entry point, focusing on the health and education industry, especially the learning and work news hot events close to the nurse group. According to Mai Zhihong, the public number of nurses' study notes has more than 300,000 subscription fans.
Due to the characteristics of the medical profession and the frequent medical malpractices and medical safety incidents in the medical and health industry in recent years, some public numbers and projects focusing on the health care community have enjoyed this, and medical violence has been a treasure. In this regard, Mai Zhihong said that he would rather see information articles about nurses' study, work and communication, rather than amplifying the negative energy of the health care industry.
At present, in order to encourage nurses to actively contribute articles, nurse notes form a set of submission incentive mechanisms. The nurse notes set the submission requirements and encouraged the author to submit novel, clinically relevant articles that are easy to read and useful. Once the contributor's article has been accepted, in addition to the fee, there are some rewards based on the amount of reading.
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