2013 Wine Industry Development Trend Analysis

In recent years, the roots of the wine industry are in the vineyards, and the idea that high-quality wines are derived from high-quality grapes has been recognized by the entire wine industry, including consumers. In recent years, with the development of the market, the demand for high-quality raw materials by wine companies has greatly increased, and the importance of companies to the grape base has been greatly enhanced.

Trend 1: China will become the third pole of the world of wine in the mix of old and new world. Usually China is classified as a New World wine country, but China has a vast territory and is located in the wine regions of the East, West, South and North China, climate, soil conditions and The varieties, cultivation methods, and brewing methods are all very different. Therefore, it is not appropriate to simply divide China into a New World wine country. China will become the third world of the wine world in the mix of old and new worlds.

Trend 2: Wine and Collection Investment in Tropical Supporting Services Wines will be another popular collection and investment project after antiques, calligraphy and paintings, and jade articles. Compared with these conventional collections and investment projects, the entry threshold for wine collection and investment is relatively low, but it also requires a series of professional services.

Therefore, for the wine wine investment, collection of professional identification, auction, management, consulting and private wine cellar construction, wine cellar and other service industries will be hot, making the flow of wine collection from buy to sell unimpeded .

Trend 3: The top-rated wines continue to heat up, and the number of mid- and low-end wines has expanded. The Chinese market is pursuing the top-ranking wines, especially the enthusiasm for Lafite, which has made people around the world speechless. Today's Lafite is a phenomenon for the Chinese people. Drink alcohol to drink wine with the Lafite arrow sign. Housing can consider Lafite’s high-end community, buy a car or a computer, and have Lafite red and elegant choices. .

While exploring the causes of Rafi’s madness, the second- and third-tier cities have become more crazy about Lafite than the first-tier cities, and the first-tier cities’ esteem for the top-ranking wines has begun to shift away from Lafite. No matter whether it is Romani Conti or other Bordeaux column-level celebrities, it can no longer reach the height of Lafite today.

According to relevant survey results, the conditions are set to be for wines with a price below 300 yuan. At the same price, 43.1% of consumers will prefer French Bordeaux wine, 20.3% of consumers will choose domestic wine, and 17.1% of consumers will Selecting Australian wines, 14.2% of consumers choose Italian wines, and another 5.3% choose American wines.

When prices are not limited, as many as 56.8% of consumers will prefer French Bordeaux wines, the second is Italian wines, the proportion is 20.6%, and Australian wines are ranked third, reaching 10.4%, only 9%. Consumers will prefer Chinese wines, and 3.2% of consumers choose American wines.

Chinese consumers are willing to pay higher prices for French wines when they shop, and more than 80% believe that the best and most expensive wines come from France. We believe that the top wines in the Chinese market will continue to be dominated by French wine for a long period of time. While the top wines continue to heat up, more affordable mid- and low-end wines will emerge in the Chinese market. All grades, styles, quality grades of wine will be divided into their own cup in the Chinese market.

Trend 4: The rise of Chinese-style wines In the past, wine critics at home and abroad often described the taste of most domestic wines as a cottage version of Bordeaux with acid and astringent qualities. Nowadays, with the increase in the level of consumer appreciation and the influence of imported wines competing on the same platform, the taste of domestic wines has been greatly improved in recent years. The taste of some Chinese wines is no longer the cottage version of Bordeaux. Some of the Chinese wine regions represented by Penglai have begun to shake off the Bordeaux model and go their own way. In the future, there will be more Chinese wineries and wine regions. Excavate the local terroir conditions, brewing wines with their own unique style. Chinese wines will still have a huge market share and will not be swallowed up by imported wines.

Trend 5: Wine education has become another hot industry The development of the Chinese wine industry has brought about the demand for huge professional talents. At the same time, it has greatly mobilized the desire of many wine consumers for wine culture and wine knowledge.

Overseas wine professional education and training institutions such as WSET, GAFA, and ISNAB have entered China. According to relevant data, as of September this year, WSET has more than 1,300 trainees in China, which is comparable to the number of trainees in the UK. We believe that after Britain, France and the United States, China will become the country with the greatest demand for wine education and the fastest growing country.

Trend 6: The competition of Chinese wines will be the competition of raw materials In the past few years, Chinese wine production enterprises have paid less attention to the development of grape bases, and the long-term gains from the cultivation of grape farmers have made China's grape cultivation industry lag far behind The need for wine market development.

In the future, the competition of Chinese wine will not only be the competition for market share, but also the competition for high-quality raw materials, and it will also be the struggle for land resources in high-quality production areas. Despite China's vast territory and abundant resources, we have ten major wine producing areas, but the land resources that can produce high-quality grapes are limited, and it takes 10 years or more from the time we plant grapes to get quality grapes. Therefore, at the same time as the grape snatching war is intensifying, the snatch of land resources suitable for growing high-quality grapes will also be fiercely launched.