Release date: 2014-07-22
The mobile health market, which has long been targeted by IT companies, will welcome another Internet scream this week. This is Li Yanhong. The "Economic Information Daily" reporter recently learned from Baidu that after a preliminary layout, Baidu will launch a healthy cloud platform this week, officially entering the mobile health industry. According to reports, Baidu will cooperate with the Beijing Municipal Government and connect with many smart device manufacturers and mobile health service providers. The health services for ordinary users will be launched immediately after the official announcement of the healthy cloud platform.
Baidu's march into the mobile health industry has long been a precursor. Previously, Baidu has launched Baidu's health search service. Through Baidu's search engine, users can conduct online search for medical information such as hospitals and pharmaceutical institutions nationwide, and get medical advice from professional medical staff through Baidu's online channel; 2013 At the end of the year, Baidu launched the dulife intelligent device platform. Through cooperation with hardware manufacturers, Baidu launched a number of mobile health devices such as a health bracelet, an intelligent blood pressure monitor and an intelligent body fat meter.
In fact, Baidu is not the first IT company to enter the mobile health field. Prior to this, Alibaba and other companies have already launched a positive layout in this field. In the first half of this year, Ali announced the “Future Hospital†program, and then Alipay accessed hundreds of thousands of pharmacies across the country, and in some hospitals supported online registration appointments and real-time settlement of medical insurance.
In addition to the giant layout, some small and medium IT companies are also looking for opportunities. In early July, the virtual operator Langma Information officially announced its entry into the health care big data industry through the acquisition of 39 Health Network. In the future, the company will launch corresponding mobile health services based on new technologies such as Internet, big data and wearables; Another virtual operator, Music Communication, has announced its mobile health business: users can sample data such as weight, blood pressure, blood sugar, etc. by wearing various mobile health devices after choosing to use the SIM card for music communication. And analysis, and get the health advice of professional doctors. The Economic Information Daily reporter also learned that there are a number of virtual operators are currently testing mobile health services, which are expected to be launched this year.
Many people in the industry believe that mobile health will become the next important industry opportunity, and its market size will even exceed the trillion mark in 20 years, so it will attract more and more IT companies including Internet companies. Ai Rui Consulting, Analysys International and many other market institutions predict that China's mobile medical health market will reach 2.84 billion yuan in 2014. It is expected to exceed 12.5 billion yuan in 2017, with a compound annual growth rate of over 70%. According to the "Social Pension Service System Construction Plan (2011-2015)" issued by the General Office of the State Council in 2011, China is expected to enter the stage of accelerated aging from 2020 to 2050. By 2050, the total population of the elderly will exceed 400 million, and the aging level will exceed 30%. The demand for medical services, especially mobile medical health services that can achieve remote real-time monitoring, will increase dramatically.
As the mobile health industry needs strong network and data analysis capabilities, and IT companies have obvious technology and market advantages, this market has attracted more and more IT companies. Zhao Jian, senior vice president of Music Communication, said that mobile health will be “blue ocean†for IT companies. Through mobile devices such as mobile phones, IT companies will take the lead in establishing contacts with users, and then through data monitoring, daily health care and other functions, further Strengthen user stickiness.
Source: Economic Information
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